Rewrite the words in the text field below, or simply select an option, and we may tell the rest of New Zealand...

Would <start typing here> for $100 million
Would be alone for the rest of my life for $100 million
Would live for only 5 more years for $100 million
Would go to prison for 5 years for $100 million
Would take a 5 year vow of silence for $100 million
Would lose all of my memories for $100 million
Would put someone in prison for 5 years for $100 million
Would sacrifice true love for $100 million
Would never touch another human being again for $100 million
Would not shower and wash for a year for $100 million
Would never eat hot food again for $100 million
Would live off-grid for the rest of my life for $100 million
Would steal someone's identity for $100 million
Would sacrifice my faith for $100 million

Terms & Conditions

Filthy Rich – How Far Would You Go?

IMPORTANT: This is not a competition. There is no prize. By participating in this campaign you agree that TVNZ may publish your FULL NAME and SUBURB in connection with the campaign. You confirm that you understand and accept any and all risk associated with this information being made public. You agree TVNZ won't be responsible for any loss or damage suffered by you or anyone else in connection with the campaign.

  1. Entry period.
    TVNZ will take submissions from 25th January. As stated, these submissions are not entries into a competition.
  2. Conditions of entry.
    To engage with this campaign you must do (or be) all of the following:
    • Go to and log in via Facebook to authenticate your name. You must enter the suburb in which you live, and state how far you would go for a hypothetical amount of money.
    • You understand that this is not a competition and is purely for fun.
    • Be a New Zealand resident.
    • Be aged 18 or over.
  3. Choosing submissions to appear in the public domain.
    All submissions will be moderated by TVNZ to ensure they do not breach ASA Rules.
    All approved submissions will be randomly selected to appear in a range of publicly displayed areas such as (but not limited to) an online gallery, billboards, digital billboards, web banners, social media activity and more.


  1. The campaign details above and these standard terms for entrants form the terms and conditions for the campaign (defined as “the Rules”).
  2. By entering the campaign, you agree to the Rules. If you don't agree to them, please don't enter. Simple.
  3. TVNZ can cancel or change the campaign or any of the Rules at any time for any reason. Changes will take effect when they are posted in the Rules.
  4. TVNZ has the final say on the campaign and the Rules.
  5. We can disqualify you from the campaign submissions if we think that you have breached any of the Rules. But we're nice, so we'll be fair about it.
  6. You agree we can keep your entry, and use it however we want (including to promote TVNZ and the campaign).
  7. You agree that we can publish your full name and suburb/town in connection with the campaign. You also agree that we can take photos and videos of you to use for publicity purposes.
  8. We won't be responsible for any loss or damage suffered by you or anyone else in connection with the campaign.
  9. Sometimes things don't go as planned. If our campaign is derailed for any reason, like infection by computer virus, tampering, unauthorised intervention, fraud, technical failures or zombie apocalypse, we'll have the right to cancel, postpone or change the campaign.
  10. TVNZ respects privacy rights under the Privacy Act 1993. That means there are a bunch of rules that we stick to, particularly around collecting your personal information. You can read more about this in our Privacy Policy.
  11. These Rules and the campaign will be run under NZ law.